Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...
A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...
How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.
We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.
Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...
As the first CMO at Bose, Jim Mollica has sought to differentiate the audio brand through strategic partnerships that keep it not only connected to culture but intertwined with it. Bose recently ...
In fashion, it’s not just the product you’re buying—it’s the brand. I spent over a decade working on brands like Michael Kors, Uniqlo, Revlon and Banana Republic, where I saw how brutal the brand war ...
seeing traffic increases of up to 70 percent for some brands.
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