Our weekly roundup of the latest appointments and account wins from 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many ...
The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun ...
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big ...
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting ...
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...
Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, ...
Myntra has launched its ‘Fashion with caution’ campaign, a witty take on the wild and often hilarious reactions stylishly ...
Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a ...
Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions ...
With consumers’ app UX expectations evolving faster than ever, brands must build intuitive, prescient app designs to stay ...
Television ad volumes in India declined by 4% in 2024 over 2023 and increased by 14% over 2020, finds TAM AdEx study.
Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...