When NBCUniversal holds its upfront presentation next week at New York’s Radio City Music Hall, it will have a new offering to sell: Versant, the forthcoming spinoff of cable TV brands that includes ...

Comcast revealed “Versant” on Tuesday as the official name for its upcoming NBCUniversal cable network spinoff, according to ...

The partnership suggests Comcast's cable networks split isn't a clean cut, but a slow transition. This article, NBC Universal ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...