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General Motors Ditches Ultium Branding for EVs
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
General Motors Ditches Ultium EV Branding Despite Major Improvement. What Happens Now?
Lessons have been learned, the fixes are in, sales volumes are up, and the Ultium name has been retired, GM leadership proclaims.
7h
on MSN
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
motorbiscuit
1d
General Motors coughs up $35 million for defective Duramax claims
General Motors is paying $35 million to put a defective Duramax diesel engine lawsuit to rest. See if you qualify for cash.
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