GM's new strategy involves eliminating the Ultium name after years, and millions of dollars spent on promotion.

Analyst George Gianarikas of Canaccord Genuity maintained a Buy rating on Aspen Aerogels (ASPN – Research Report), retaining the price ...

Gov. Gretchen Whitmer toured the Battery Show at Huntington Place in downtown Detroit on Wednesday with a delegation of state ...

General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...

It would take approximately five years to fully build out the Lordstown factory, which Foxconn acquired from Lordstown Motors ...

GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell ...

GM claims, with some justification, to have “the most diverse EV portfolio in the industry, which is helping drive our growth ...

GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...

General Motors spent years marketing its Ultium battery platform, even running Super Bowl ads promoting the name. Now, GM is ...

General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...

GM is now expecting lesser operating losses on EV from $4 billion to only $2 billion in 2025 by planning to bring back their ...

The U.S. can seize global leadership on electric vehicle batteries as the customer base for EVs grows, said Kurt Kelty, ...