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Why the WTA Rebrand Put Women's Tennis Players at Center Court
Aryna Sabalenka, Coco Gauff, and Naomi Osaka made their presence and voices more valuable than logos and fonts in WTA rebrand ...
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Born from rebellion, built for the future: Inside the WTA’s transformation
With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing ...