When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated.

John Deere has become the ... Deere offering. That's because the bulk of the company's catalogue is uniformly designed, with the John Deere logo and its unmistakable green and yellow color ...

The Green Party's new logo is an emoji. The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election. "The great thing ...