Kanye West's YZY memecoin will launch next week. He warned about scams and fake tokens. YZY will bypass platforms that cut ...

In a move that blends innovation with the unexpected, Ye has found a way to make shopping at Yeezy even more thrilling, this ...

Ye is launching YZY, a crypto to power his business empire and bypass platforms that severed ties with him following his past controversies.

Ye, formerly known as Kanye West, may be set to launch a cryptocurrency called YZY, marking his latest move in a long string ...

Kanye West has been dropped by his talent agency following a week of antisemitic ranting, which included the promotion of a ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

Since parting ways with Adidas in 2022, Kanye has been focused on his independent fashion projects. With his YZY brand, he’s proving that high fashion doesn’t have to come with a sky-high ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to make high-quality fashion accessible, amidst ...

KANYE West is pouring all of his energy into a fashion and music comeback after returning to the U.S. from Japan and is looking for new talent to join his team. The rapper and designer has been ...

In a 2022 investigative report published by Rolling Stone, they claimed to have spoken to two dozen former Yeezy and Adidas staffers who claimed they experienced an abusive office culture.