Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press release. Leo includes about 8,000 creative employees from Leo Burnett and ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said CMO Jonathan Mildenhall.

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

However, a piecemeal approach to AI reflects a focus on short-term results instead of overarching strategies, per ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

With Values-Based Audiences, Givsly helps brands and agencies align brand values with consumer values. Givsly’s audiences combine several key nonprofit data points including: donor, volunteer, ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Distilled 2025” also revealed that consumers are increasingly willing to spend more money on unique experiences and products.

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...

The direct-to-consumer trailblazer is updating its irreverent streak after a period at Unilever that “neutered” the brand’s edginess, per CEO Larry Bodner.

A campaign spot takes place in a fulfillment center, showcasing what is typically ordered through Amazon before landing on a 2025 Hyundai Santa Fe.

WPP, which only won the account in October, established a bespoke Team Starbucks unit to support the coffee chain’s ...