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The Number-One Media Recommendation Digitas’ Morgan Pomish Makes To Clients
New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...
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Tick Tock, TikTok; Out Of The Game
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
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Does Google’s U-Turn On Fingerprinting ‘Open New Opportunities’ Or Is It ‘Irresponsible’?
On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...
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CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer
Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their ...