On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for ...
On Monday, T-Mobile announced plans to acquire Vistar Media, an ad platform that specializes in digital out-of-home for ...
T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home, for approximately $600 million.
Tom Pachys, Co-founder and CEO of EX.CO, discusses the company's new expanded ad server, and how it sets the offering sets ...
On Monday, Givsly, which calls itself a responsible ad platform, launched “values-based audience” segments built using data sourced from nonprofits.
New forms of media that attract massive consumer attention, but more tentative interest from marketers, present a huge ...
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
On December 19, the day after Google told clients about its fingerprinting update, the ICO’s executive director of regulatory ...
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There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to ...
CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer
Nielsen Chief Marketing Officer Alison Gensheimer discusses how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their ...
Recorded from the showroom floor at CES, we talk about the intersection of consumer electronics and advertising with our ...
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