Meta is ending its diversity, equity and inclusion programs, known as DEI, the company said Friday, becoming the latest company to pull back from such practices in the wake of pressure from conservative critics and customers.

Axios reports that Meta is eliminating its biggest DEI efforts, effective immediately, including ones that focused on hiring a diverse workforce,

It's another move by Meta that some view as part of the company's larger effort to align with the incoming Trump administration's politics. In December, Donald Trump promised to crack down on DEI initiatives at companies and on college campuses, The Guardian reported.