Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

By Steve Flairty NKyTribune columnist I’ve always been enamored about Kentucky’s state bird, the Northern Cardinal, often ...

Not only has the orange background — which has been the shop's primary color since the Nintendo 3DS days of June 2011 – been ...

No, red dye 3 and red dye 40 are not the same. Red dye 40, made of a chemical compound called Allura red AC, is already ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

Cornflowers, also called bachelor’s buttons, are deer-resistant wildflowers in shades of blue, purple, pink, red, and white.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

As pressure grows to get artificial colors out of the U.S. food supply, the shift may well start at Abby Tampow’s laboratory ...

Discover the antioxidant-rich fruit with more vitamin C than oranges and powerful perks for skin, gut, eyes, and overall ...

The Jordan 4 Brick by Brick has my radar on high alert for any shoe with even a hint of that brick-red/orange color that the Brick by Bricks were inebriated with upon release in March 2025.