Bacardi has also set out the mixed performances its various brands reported during its latest financial year, with labels achieving different results in the on and off-trade categories.

which was sold to Bacardi in 2015 for a reported $150 million as one of the top premium bourbon and whiskey labels in the world. “I’m glad we didn’t know what we didn’t know. Enabled us to ...

The Modern Face of Whisky is striving for better. With a campaign to challenge the stereotypical image of whisky drinkers, ...

New contemporary bottle, new marketing campaign and new signature drink for iconic Italian vermouth brand HAMILTON, Bermuda--(BUSINESS WIRE)--Family-owned spirits company, Bacardi is meeting ...

First time in Scotland for family-owned spirits company's Shake Your Future initiative GLASGOW, GB / ACCESS Newswire / February 28, 2025 / Family-owned spirits company, Bacardi is changing the lives o ...

Bacardi is also increasing its promotional activities in the country, including tying up with bars and pubs across major metros and cities and curating its own music festival called Casa Bacardi.

"The modern aperitivo occasion is booming," says Mahesh Madhavan, CEO of Bacardi Limited, "only tequila has been growing faster." The aperitivo occasion is worth close to US$11Bn* and is expected ...