In a move that blends innovation with the unexpected, Ye has found a way to make shopping at Yeezy even more thrilling, this ...

LIBRA's $251M loss, Bitwise's ETF transparency move, and FTX's $1.2B creditor payout signal major market shifts.

Ye is launching YZY, a crypto to power his business empire and bypass platforms that severed ties with him following his past controversies.

Kanye West's YZY memecoin will launch next week. He warned about scams and fake tokens. YZY will bypass platforms that cut ...

Shopify said that the brand has violated its terms; meanwhile, a former Yeezy staffer filed a suit claiming West sent ...

Instagram/ye Unlike the Yeezy sneakers in his collab with Adidas, which have famously gone for thousands on resale sites, everything on Yzy’s site has been priced at just $20 since February 2024.

and selling YZY clothing — as the brand has been renamed post-Adidas — through his own website. “No corporations leveraging my platform,” West posted on Instagram last month.

“Yzy women’s coming next,” he wrote ... The second half of Ye’s post called out Adidas. “No corporations leveraging my platform — using me to get to us,” wrote Ye.

“Yzy women’s coming next • SCALING INNOVATION,” he wrote. As has been the case in the past, the Chicago native continued to take shots at his former partner Adidas, including once again ...

The rapper turned fashion house owner has just launched the most budget-friendly Yeezys ever, and sneakerheads can’t believe the price. Yes, you read that right—these new kicks are so cheap that ...