Ye is launching YZY, a crypto to power his business empire and bypass platforms that severed ties with him following his past controversies.

Ye, formerly known as Kanye West, may be set to launch a cryptocurrency called YZY, marking his latest move in a long string ...

Kanye West's YZY brand introduces the Yeezy SLPR, an affordable footwear model priced at $20, following the Yeezy Pods launch. This initiative aims to ...

In a move that blends innovation with the unexpected, Ye has found a way to make shopping at Yeezy even more thrilling, this ...

Instagram/ye Unlike the Yeezy sneakers in his collab with Adidas, which have famously gone for thousands on resale sites, everything on Yzy’s site has been priced at just $20 since February 2024.

Kanye West's YZY memecoin will launch next week. He warned about scams and fake tokens. YZY will bypass platforms that cut ...

KANYE West is pouring all of his energy into a fashion and music comeback after returning to the U.S. from Japan and is looking for new talent to join his team. The rapper and designer has been ...

Kanye West has been dropped by his talent agency following a week of antisemitic ranting, which included the promotion of a ...

The rapper turned fashion house owner has just launched the most budget-friendly Yeezys ever, and sneakerheads can’t believe the price. Yes, you read that right—these new kicks are so cheap that ...

The guy is completely unhinged,” said a close friend of Kanye West, who remains incredibly popular despite being canceled by big brands. “[But] he’s the most popular child ...

Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.