The TVCs emphasise how life’s responsibilities—such as work, exams, or personal commitments—can sometimes prevent devotees ...

In this article, let’s understand the difference between nano and micro-influencers, strategies for leveraging ...

Season 3 of DP World ILT20 will be broadcasted live on ZEE’s 15-linear TV channels, OTT platform ZEE5, and on its syndicate ...

Starting February 19, the ICC Champions Trophy is an unmatched opportunity for brands to leverage the primetime viewing event ...

Inshorts co-founder Azhar Iqubal has launched a new venture Fenado AI, a platform for building apps and websites without ...

This marks PUMA’s official foray into badminton; as part of the announcement, the brand conducted activations like changing ...

The phrase "the consumer is the king" has evolved from a marketing slogan to a powerful business philosophy that governs ...

JioStar has appointed Bikash Kundu as the head of agency partnership. The appointment will be effective January 2025. Kundu ...

Sameer Singh brings with him a stellar track record of leadership across global and regional roles in the media, advertising, ...

In a new episode of Pitch BrandTalk, Aditi Olemann, Head of Marketing, Cashfree Payments talks about the brand refresh, ...

A celebratory post marking PIA's resumption of Paris flights shows a plane flying uncomfortably close to the Eiffel Tower ...

Major players like Coca Cola, Patanjali, Unilever, Dabur, Airtel, Vodafone, ITC, Amar Ujala, Park+ and IIFL have planned ...