TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
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Wehrlein still wary of opposition despite Porsche's strong start to Formula E season
Pascal Wehrlein isn’t letting Porsche’s early season advantage go to his head as the team looks to build on his Formula E ...
Tag Heuer replaces Rolex as official timekeeper of F1
Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...
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TAG Heuer's Grand Return to Formula 1
The famous Swiss luxury brand will become Formula One's Official Timekeeper once more next year, continuing its long, storied ...
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...
Luke Littler's Tag Heuer Carrera Chronograph is a Watch Worthy of a Champion
Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...
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How TAG Heuer And Formula 1’s Historic Partnership Will Help Sell More Watches
TAG Heuer continues its unrivalled relationship with Formula 1, becoming the sport's Official Timekeeper in 2025 (again).
2025 F1 Season Sees $1.5 Billion Partnership Begin With Luxury Brand
Formula 1 will celebrate its 75th anniversary alongside a $1.5 billion, decade-long partnership with TAG Heuer as the new ...