When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving ...

Google Analytics 4 (GA4) has been more than a migration ... reporting platform in new ways that can increase user interactions and lead to more profitable paid campaigns. Here are a few best-practices ...

Google Analytics is rolling out major updates aimed ... Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.

It prevents paid traffic from being wrongly counted as organic search traffic. Smart Fallback Methods: When neither GCLID nor aggregate identifiers are available, Google Analytics will now use UTM ...

Anu Adegbola covered this last week at Search ... of Google Paid channels to Organic. Smart fallback mechanisms: When the Google Click Identifier (GCLID) cannot be used, Google Analytics will ...

Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, according to a recent report from The Search ...