Google Analytics 4 (GA4) has been more than a migration ... reporting platform in new ways that can increase user interactions and lead to more profitable paid campaigns. Here are a few best-practices ...

As a result, most companies have little to no data that can be used for media attribution and analysis, which often means that their paid search is less effective than it could be. Without this ...

Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations. Google Analytics ...