Tony the Tiger, Frosted Flakes' strongest creative asset, had become a two-dimensional, walking cereal huckster and nearly unrecognizable. And by 2022, two out of three teens in the U.S. didn't ...

After trolls chased him off the internet six years ago, Tony the Tiger needed to come back online. Two out of three teens didn’t know Tony, but they did know Twitch. So, Tony made a Twitch channel, ...