For decades, the Super Bowl ad game was a battleground for marketing giants. Anheuser-Busch, General Motors and other big ...

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl ...

What makes a good Super Bowl commercial? A catchy jingle ... music and really bad puns. He is also a card-carrying BBWAA member and teaches Multimedia Sports Reporting at his alma mater.

When in doubt, play the "Star Wars" card. That is the approach Volkswagen took in this Super Bowl XLV ad in 2011. "The Imperial March' provides a familiar tone, and little Darth Vader was the ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

In addition to the cost of a Super Bowl ad slot, companies also have to shell out big bucks in production. In 2023, GOBankingRates approximated that Google and Amazon had tied for the title of the ...

This year’s Super Bowl commercials are going for laughs, with advertisers betting that viewers need a diversion from weighty ...

A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...

Former New England Patriots head coach Bill Belichick may no longer be in the NFL, but he took center stage on Super Bowl ...

The Philadelphia Eagles captured Super Bowl LIX with a 40–22 victory over the Kansas City Chiefs on Sunday night. It was a ...