Gummy candy used to be quite predictable — consumers were in for a chewy candy that took some effort to unlock the juicy, fruity flavors inside. Then along came Sour Patch Kids, which took the ...

Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to Sour Patch Kids' ...

(WJW) – When iconic candy brand Sour Patch Kids announced it was changing its name last week, many were skeptical, given that April Fool’s Day was nigh. So if you thought they dropped the ...

J Balvin's and SOUR PATCH KIDS' super-fans have the chance to win ... chewy candy eggs with mouth-puckering black raspberry flavor for a sour-then-sweet treat. Whether you're filling eggs for ...

The black raspberry flavor is a festive egg-shaped treat, with the brand’s classic sour and sweet profile. Appearance of the Sour Patch Kids Mascot. Giveaway Opportunities: the brand will also ...