Absolut Vodka has produced over 2,000 variations of its 'bottle' ad since 1980, in the perfect advertising encapsulation of ...

Print advertising struggles to maintain momentum as TAM’s 2024 report reveals a mere 1% growth over the previous year, ...

Photo from Pexels.com There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most ...

"Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising," ...

A well-crafted print ad does not beg for attention — it commands it. Unlike digital banners, which scream for a second’s worth of engagement, a print ad is a visual embrace, an invitation to ...

Don’t put all your eggs into one basket,” applies to advertising as much as other aspects of life. It certainly applies to ...

Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India ...

In 2024, the print advertising space grew by 58% compared to 2020, with 8,400+ brands opting for jacket-full page ads and sales promotions occupying 32% of total ad space.

The Washington Post scrapped an upcoming print ad from a pair of advocacy groups calling for the firing of Elon Musk as head of the Department of Government Efficiency. The nixed wrap ad — one ...

The ad space in print media saw a marginal 1% rise in 2024 compared to 2023, with more than 78,000 advertisers and 1.04 lakh brands investing in print advertising, according to the latest TAM AdEx ...

The Alchemy of print: Awakening desire On a digital screen, rather than as an aspiration. But advertising is not about features; it is about longing, seduction, and storytelling.