The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a real toaster. Here's what we know about what to expect when Miami and Iowa ...

I am now convinced that the Pop-Tarts Bowl, which is the antithesis of ... of Frosted Strawberry and Frosted Raspberry with a 90s-themed “wild” colored frosting. It’s ...

The Pop-Tarts Bowl trophy is on display in Downtown Atlanta. The Pop-Tarts Bowl trophy isn’t just any trophy. As the first-ever interactive college football bowl trophy, it’s designed to bring ...