Creating a logo that communicates movement and grace was crucial for branding the NBA, and West’s playing style provided the ...

Los Angeles Lakers legend Jerry West chose who he believed was the greatest player in NBA history. NBA icon and Los Angeles ...

Stephen Curry's 52 points help him pass Lakers' Jerry West for 25th on NBA's career scoring list. Afterward, Curry shared the ...

Jerry West, the freakin' logo of the league ... He was one of the only living members of the 50 greatest players in NBA history not to come to Cleveland for the celebration during All-Star ...

Golden State Warriors guard Stephen Curry shares a laugh with the late Jerry West, center, in 2012 (Aric Crabb/Staff) West, ...

Yet given a moment to reflect, Curry became emotional because along the way he passed the late Jerry West for 25th on the ... the inspiration behind the NBA logo. But he also served as a Warriors ...