Here are a few best-practices for using GA4 and examples of how ... data for a longer-term reporting view The reporting suite that many marketing teams already have built for their analytics won't be ...

Google rebranded its Data Studio product to Looker Studio. Here’s an in-depth guide to help you navigate Google’s free data visualization tool. In a world ruled by algorithms, SEJ brings ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...

We analyzed all marketing texts sent through Ovation’s platform in 2024 - 1.58 million - and identified key trends and ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...