The arrival of the "Bright Crimson" colorway in the Nike LeBron NXXT Genisus marks a significant turning point in the history ...

Philadelphia Eagles running back Saquon Barkley wore Nike LeBron cleats against the Washington Commanders in the NFC ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

During his senior year of high school, before forgoing college and going straight to the NBA where he would be drafted by his ...

Nike is selling LeBron Witness 8 sneakers for just $65. The retail price for these popular shoes is usually $110, so the discount offers shoppers a savings of 40%. Six different color ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

22 years into his NBA tenure, LeBron James is still performing at the top of his game. James joined an exclusive list on ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

"He at it again" - LeBron James praises Saquon Barkley's epic performance on Eagles against Commanders in Nike LeBron cleats ...