In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.

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Demi Moore wore $7,000 Bottega Veneta trousers in London, and we found similar straight-leg jeans and pants from $20 at ...

A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...

If you buy something, we may earn an affiliate commission. Levi's: the OG purveyor of denim jeans, a brand that most people on Earth have heard of, and a touchstone of popular culture that started ...