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Doc on Woman Who Coined L'Oréal Paris Tagline ‘Because I'm Worth It' Streams on Prime Video
PARIS ­- The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing ...
Warc1y
L'Oréal Paris: Stand Up! Because You're Worth It
WARC research reveals that industry leaders in APAC believe gender equality is the most critical social issue for business survival. L’Oreal Paris launched the #StandUp movement, an influential idea ...
Warc3y
L'Oréal Paris: No.1 and always worth it
No brand has tapped into this universal truth more powerfully than L'Oréal Paris, or captured it in a more iconic endline than 'Because I'm worth it.' Today, L'Oréal Paris is the world's no.1 beauty ...
Yahoo1mon
‘The Final Copy Of Ilon Specht,’ About Woman Who Created “Because I’m Worth It” Ad Campaign, Begins Streaming On TED YouTube Channel
Advertising copy, if it is to resonate, must capture some kind of truth. In the case of “Because I’m Worth It” (or its various iterations “Because You’re Worth It” and “Because We ...
People1y
Aja Naomi King Helps L’Oréal Paris Unveil Its Women of Worth Honorees: 'They're Driven by Passion' (Exclusive)
was called to help nominate 10 non-profit organization leaders for the brand’s 18th Women of Worth class. It's her second consecutive year participating in the philanthropic program. “I'm so ...