The Colombian coffee chain Juan Valdez is planning to open 16 more stores in the United States, in the Orlando and Miami ...

Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at ...

That well-groomed, fictional Colombian? His name is Juan Valdez, and he can be found on every jar and can of Juan Valdez instant coffee. Though the brand has many traditional coffee options ...

The coffee company plans to have 16 stores in Miami and Orlando by 2025. Juan Valdez offers a unique value proposition, featuring 100% premium Colombian coffee, an unparalleled in-store ...