"These typically lighten up to five shades, so if you are a medium brown color, they can take you to a soft golden blonde. Or if you have dark hair naturally, they will lift to a nice caramel ...

‘No Bleach London’ is a range of seven box dyes that create permanent ... of the hair shaft, to add extra vibrancy to the shade,’ says Brownsell. The dyes are also vegan, containing the likes of ‘Hero ...