At that time, Howell said consumers preferred cleaning products with strong, bleach-like scents, but post-pandemic ...

But when everything moved online during the pandemic in 2020, US fragrance sales dropped by 21%. Marketers used increasingly complex descriptions and illustrations of scents, but it was still an ...

“I noticed during the pandemic that I gravitated towards scents that were natural, calming, uplifting and made me feel good. I think that’s a really important thing for fragrance – whether ...