Supermarkets’ cake mix shelves feature the Big Three. There’s Pillsbury, whose Doughboy is a cartoon character. There’s Betty ...

I picked up a box of both Duncan Hines and Betty Crocker's Devil's Food ... When I pressed down on the top of it with a fork, it instantly bounced back when I alleviated the pressure, too.

Of the three, only Duncan Hines actually existed. Yet, he personally had nothing to do with cake mixes, cooking or baking. So ...