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LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing ... LIV is staying mum about its ...
KAKE.com2y
Alissa Heinerscheid, Bud Light Marketing Vice President, on a 'leave of absence' following Dylan Mulvaney controversy
Headline: Red Flag Warning from THU 11:00 AM CDT until THU 10:00 PM CDT Bulletin: ...RED FLAG WARNING REMAINS IN EFFECT UNTIL 9 PM MDT /10 PM CDT/ THIS EVENING FOR WIND AND LOW RELATIVE HUMIDITY ...
Newsweek13d
Ex-Bud Light Executive Blamed for Dylan Mulvaney Drama Joins LIV Golf
Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...
BizPac Review7d
The lady that almost single-handedly destroyed the Bud Light brand is now at LIV Golf
Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.
Daily Mail9d
LIV Golf makes shock woke hire with exec who tanked Bud Light with controversial trans campaign
The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now working for LIV Golf in a stunning turn of events. Alissa Heinerscheid ...
Yahoo News Canada8d
LIV Golf hires former exec who ran Bud Light’s disastrous woke ad campaign
Alissa obviously made a mistake, but, frankly, I believe in second chances and am rooting for her,” the ex-colleague added. Frericks, author of the book “Last Call for Bud Light,” wrote that ...