It's high time we bridge the gap between B2C and B2B content marketing, using the strengths of B2C strategies to bolster B2B outcomes. The concept of storytelling is often associated with B2C, where ...

I agree with Glass's framework. But I think some of the best B2B marketers are not only thinking like B2C marketers but also borrowing marketing strategies that have already proven successful in the ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Marketing is something you control ... As more cities and states recognize the importance of a B2C strategy, the role of storytelling will only grow. Economic development is no longer just about ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...

Led by a team with extensive experience executing award-winning, impactful B2B and B2C marketing strategies, Kinetic takes an objective, holistic, and collaborative approach to fully align with ...

Less than a decade into his marketing and media career, Eric Morley joined forces with friend and co-founder Jeff Bentley to ...