TL;DR: AMD is renaming its GPUs ... change what would have been the Radeon RX 8800 XT (if it followed the same naming convention as the Radeon RX 6800 XT and 7800 XT) to the Radeon RX 9070 ...

AMD denies claims by a retailer in Bulgaria that they were informed that pricing for the flagship RDNA 4 Radeon RX 9070 XT ...

The AMD Radeon GPU initially launched for $449 but can be picked up for around $400 these days. In terms of the underlying hardware, you get the same Navi 32 graphics chip as the 7800 XT.