EV, GM and Ultium
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
GM drops Ultium name, says it will build a new battery center and EVs will be profitable
GM made several announcements at its investor day Tuesday including that it will build a new battery cell development center in Warren by early 2027.
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt lithium iron phosphate (LFP) battery technology in order to decrease the cost of its EVs by “up to $6,000.” GM’s Ultium batteries use the more common nickel cobalt manganese (NCM) batteries.
GM Remains All-In on EVs but Will Ditch ‘Ultium’ Name
Chevy Bolt will be priced slightly higher than the last model, while 2027 PHEVs will be a bridge to emissions compliance.
GM To Drop Ultium Brand For EV Batteries And Motors
It looks as though GM will give the Ultium brand the boot as it relates to the company's proprietary EV battery and EV drive motor technologies.
GM drops Ultium name for EV platform
General Motors said at an Oct. 8 investor day that it expects to build roughly 200,000 EVs this year as it targets profitability.
GM reportedly ditching Ultium EV branding on batteries and tech
Stephen Edelstein October 8, 2024 Comment Now! General Motors is preparing to pull the plug on the Ultium branding for its EV batteries and related components, reports CNBC. The c
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GM abandons Ultium brand name, shifts to tailored battery solutions
General Motors (GM) is set to abandon the Ultium brand name for its EV batteries and technologies, signaling a shift in its ...
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GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
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Report: GM pulls the plug on Ultium name
The hardware will remain the same, but GM will erase the Ultium name other than for production operations such as its Ultium ...
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Stellantis sues UAW, GM abandons Ultium name, Toyota and Subaru plan electric SUV for 2026
Top stories Stellantis to file lawsuit against UAW over illegal strike authorization vote. Read More GM abandons Ultium brand ...
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting ...