In recent days, graphics have gone up on the Benson Tower, Orleans Tower and 1615 Poydras Street. The Entergy building, home to the city's utility provider, is also getting in on the action, sporting a giant graphic of Eli and Peyton Manning that advertises Verizon's FanFest, a livestream of the game in 30 NFL stadiums across the country.

If you were lucky enough to reserve a room at Forbes Travel Guide Four-Star Four Seasons Hotel New Orleans before it sold out, you’ll enjoy guest-only Super Bowl weekend programming, including daily live music, Chandelier Bar tastings and access to the onsite restaurants and bar (the outlets will close to non-guests).

Ever since Gov. Jeff Landry tapped him to wrangle the public, private and nonprofit groups racing to get the city ready for Super Bowl LIX, Greater New Orleans Inc. CEO Michael Hecht has been slowly but surely checking items off a 500-plus item to-do list.