Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Puma launches cost-cutting drive
The German sporting-goods company blamed higher interest expenses.
German sportswear giants Adidas and Puma have both said they are seeking to reduce costs, including through possible job cuts, as they aim to bolster profits.
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Puma Golf's Kristin Hinze and Shawn Koutahi run through the latest wardrobe adds for those seeking a "high fashion" look on the golf course and the performance of the Elevate 2 shoe at the PGA Show.
The gulf in performance between Adidas AG and Puma SE shares since Bjorn Gulden hopped between the German sportswear makers ...
Puma shares slumped on Thursday as the German apparel maker’s preliminary fourth-quarter numbers disappointed analysts.
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