The billionaire media pioneer known as “The Cable Cowboy” has written a memoir. John Malone’s “Born to Be Wired” will be published Sept 2.

The mogul, whose moniker “Cable Cowboy” nods to his roots running Tele-Communications Inc., has signed a deal with Simon & Schuster for a new memoir titled Born to Be Wired. Malone reteamed with Mark Robichaux, the author of 2003’s Malone biography Cable Cowboy, to edit the tome, which is set for release on Sept. 2.

Billionaire media sage John Malone, who has built and presided over a number of influential companies in telecom, cable, sports and digital, will publish his memoir in September. Simon & Schuster said Wednesday it will publish Born to be Wired: Lessons from a Lifetime Transforming Television,