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GM ditching 'Ultium' name for batteries and tech
GM is ditching its one-size-fits-all Ultium battery system and adopting other cell formats
GM's much-touted Ultium system hasn't worked out as the company had hoped. As such, it's adopting other battery cell chemistries and physical formats.
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
GM ditching 'Ultium' name for batteries and tech amid EV changes
General Motors will drop the name “Ultium” for its electric vehicle batteries and supporting technologies after spending years promoting the brand as it rethinks its EV and battery operations.
4h
on MSN
Bye Bye Ultium: GM Drops Widely Advertized Branding As It Chases EV Profitability
GM didn't give a specific reason behind axing the Ultium brand but said its EVs are close to becoming profitable ...
1h
on MSN
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
23h
on MSN
GM’s Ultium battery gets the ultimatum
During an investor event today, Kurt Kelty, GM’s VP of batteries and a former Tesla executive, announced plans to adopt ...
1d
on MSN
GM ditching 'Ultium' name for batteries, tech amid EV changes
GM will drop the name "Ultium" for its electric vehicle batteries and supporting technologies after spending years promoting ...
autoevolution
16h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
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