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Ultium, General Motors
General Motors is ditching Ultium branding for its EV batteries
GM says it's time to embrace new cell formats and chemistries.
General Motors Drops Ultium Name, Announces New Battery Facility
Despite dropping the name, the batteries will stick around, and the new facility aims to reduce costs and development times while improving profit margins.
General Motors Ditches Ultium Branding for EVs As Battery Strategy Shifts
GM is giving up on trying to make 'Ultium' a thing. After years of marketing the name "Ultium" for its electric vehicle technology, even going as far as promoting the moniker in Super Bowl commercials,
1h
on MSN
General Motors Is Done With Ultium: Here's Why It Couldn't Be Saved
General Motors made a huge splash with its Ultium branding. Now, it's reversing course. Here's why that's probably good news ...
autoevolution
16h
GM Is Rebranding the Ultimum, the Tech Is Getting a New Name
General Motors is changing the name of its batteries, architecture, and cells. However, there is no information about the new ...
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