Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

Starbucks has reported better-than-expected sales in its fiscal first quarter as some of its turnaround efforts start to take hold

Chairman and CEO Brian Niccol, who joined the company in September, said customer-focused changes - such as a decision to stop charging extra for non-dairy milk and a streamlining of the menu - were helping to improve service and drive store traffic.

Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.

Starbucks announced another stage in its leadership shake-up on Tuesday, as CEO Brian Niccol will bring in two more executives who spent time at his former employer Taco Bell while dividing key leadership roles.

The personnel moves are among the sweeping changes coming to the Seattle-based companyas Niccol, who joined Starbucks in September, carries out his plan to improve its lackluster financial performance.

Starbucks is adding more former Taco Bell executives as part of its ongoing effort to revamp the coffee giant’s business under CEO Brian Niccol.