Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
WEBSep 12, 2024 · Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business ...
September APAC advertiser of the month: Apple - Campaign Asia
WEB5 days ago · In Singapore, the arrival of Apple's first AI-enabled smartphone caused a surge in advertising awareness, registering a 9.3 percentage point increase in just one month. YouGov BrandIndex data reveals a dramatic climb from 34.5% on August 27th to 43.7% by September 25th, indicating the launch event's powerful reach.
The silent exit: Why ageism in advertising continues to force out ...
WEBAug 6, 2024 · Ahead of Ageism Awareness Day on October 9, a new study by the Experience Advocacy Taskforce (EAT) in partnership with Advertising Industry Careers (AIC) sets out the ongoing challenge of multigenerational workforce management in Australia’s advertising industry.
Meta launches AI accelerator programme in Singapore
WEBJun 27, 2024 · Facebook parent company Meta has announced plans to launch a Singapore-focused AI incubator programme which will support 100 enterprises to deepen their understanding of GenAI and Llama, Meta's open-source AI model. Announced by Nick Clegg late last week, president of global affairs at Meta, at Meta’s APAC headquarters in Singapore, this new ...
MediaSense becomes Campaign's independent auditors for all …
WEBSep 27, 2024 · The 2024 Campaign Asia-Pacific’s Agency of the Year Awards is still accepting entries from advertising agencies and brand owners across the APAC regions, which include Southeast Asia, Australia/New Zealand, Greater …
How the right audience data can future-proof your marketing …
WEBMar 4, 2024 · The digital advertising landscape in 2024 has been nothing short of tumultuous, and the year ahead shows no signs of settling. Major shifts in the industry have left advertisers and marketers grappling with significant changes. These include prominent companies exiting the data-driven marketing ...
Awards - Campaign Asia
WEBSep 27, 2024 · Awards. We have a diverse portfolio of awards that cover various marketing and communication disciplines. This comprehensive approach ensures that the Campaign Asia-Pacific awards provide a well-rounded representation of the APAC advertising and marketing industry, recognizing excellence across a wide range of disciplines and specializations.. With a deep understanding of the APAC advertising ...
Advertising, Marketing, Media, Digital, PR News & more
WEBAug 19, 2024 · PARTNER CONTENT. PROMOTED. Jul 23, 2024. Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region.
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
WEBJul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
The year's most-read Campaign articles
WEBDec 22, 2021 · Nike, Adidas, Burberry, Uniqlo ensnared in Xinjiang cotton controversy 7. Publicis to let employees work abroad for six weeks every year 8. Lululemon launches 'largest ever' global brand campaign 9. Publicis overtakes rivals to be world’s most valuable agency group 10. The top 10 most visited Southeast Asia ecommerce sites.